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Ethiopia
Ethiopian Athletics plays Adidas off against Nike in run-up to Olympics

Samuel Firewu Fiche and Simon Kiprop, two Ethiopian athletes, after the men's 3,000 m at the 13th All-Africa Games in Accra, Ghana, on 18 March 2024.
Samuel Firewu Fiche and Simon Kiprop, two Ethiopian athletes, after the men's 3,000 m at the 13th All-Africa Games in Accra, Ghana, on 18 March 2024. © Matrix Images / Christian Thompson
Ethiopia, the birthplace of many a world-class athlete, wants to review the terms of its deal with Adidas, which has suffered a setback in its native Germany and is competing with Nike to sign up East Africa's best athletes. [...]
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